Keywords

Keyword analytics lives on the Keywords tab of Campaigns: which search phrases bring clicks and orders, what each one costs, and which ones to add to the negative list.

What data is available

For each keyword you see:

• impressions;
• clicks;
• CTR;
• spend;
• positions.

Data accumulates as campaigns run.

Protected and banned words

Protected words are not excluded by the optimizer.

Banned words are always excluded.

You can manage these lists on the same tab or through the bot.

⚠️ Banned words affect the optimizer and ad campaigns. Review the list before saving.