New: AI Auto-RepliesWildberries

Manage Your Stores From One Dashboard

Campaigns, analytics, price automation, AI replies, logistics — everything for Wildberries sellers in one place

48 000+AI replies to customers
1 200+Campaigns optimized
−67%Cost per order in our case
pseller.ru/dashboard
Parus Seller dashboard: profit, revenue, ad spend share and store alerts for Wildberries

Everything to Manage Your Stores

Complete toolkit for automation and sales growth on Wildberries

Campaign Management

Monitor budgets, bids, and CTR in real time. Automatic top-ups and optimization.

w1
w2
w3
w4
w5
CPO −67%
1200+ campaigns

Keywords

Semantic core analysis, protected and banned words, selection for maximum reach.

dresssummermaxifloral printeveningwintermen'sofficecasualwith pockets
Junk queries → auto-added to negative keywords

AI Auto-Replies

Automatic AI-powered responses to reviews, questions, and buyer chats.

Hi! Is size S available?
Hello! Yes, size S is in stock. Delivery in 2–3 days.AI
Thanks! Ordering now
The dress fits perfectly, great quality!
Thank you for the review! Hope to see you again.AI
48 000+ replies · answered in under a minute

Position Booster

Automatic product promotion by keywords with bid optimization.

mini air cooler
#106#3
kitchen scale
#41#2
silk blouse
#23#1
summer dress
#47#5
into top-5

Autobidder

Intelligent bid management based on position and competition.

KeywordWasNow
dress32022031%
suit27017236%
blouse18512234%
Same position — bids 34% lower on average

Auto Pricing

Margin-based price calculation. Discounts, club prices, and commissions included.

Sale price2 500 ₽
WB commission 25%−625 ₽
Logistics & storage−85 ₽
Seller payout1 790 ₽
Cost of goods−1 040 ₽
Profit750Margin 30%

Logistics

Warehouse recommendations, route optimization, acceptance monitoring.

Koledino
14 d
Podolsk
5 d
Kazan
11 d
→ Restock Podolsk

Analytics & Reports

Detailed reports on sales, advertising, and profit. Excel export.

Revenue
4.8M₽
+34%
Orders
1 840
+27%
Profit
1.6M₽
+41%

How It Works

Three steps to full control

01

Sign up on the site

Create an account with your email in a couple of minutes. The Telegram bot links later with a single code from settings.

02

Connect Your API Key

Paste your Wildberries API key — we'll connect to your store.

03

Manage & Automate

Use all tools to grow sales and save on advertising.

Telegram Bot

Your Dashboard in Your Pocket: Telegram Bot

Bid and campaign alerts, reports and quick actions right in the chat. The essentials from your dashboard, available from your phone.

Instant notifications
Real-time statistics
Quick actions on the go

The bot links to your account with a code from dashboard settings.

Парус Селлер Telegram Bot

Platform numbers

Campaign metrics before and after the platform's tools

74M ₽
revenue under management
52,000+
orders driven by campaigns
410,000+
negative keywords removed
48,000+
AI replies to customers

All campaigns after keyword cleanup

Full platform history, before/after first cleanup

Ad CTR
3.2%7.4%+131%
Cost per order
512₽218₽−57%
Return on ad spend
1.63.7+131%

Aggregated across every campaign the optimizer cleaned: same product, same bids — before and after.

Record: the Kitchen Scales campaign

405 negative keywords in one cleanup

Ad CTR
2.9%14.8%+410%
Cost per order
337₽29₽−91%
Monthly impressions
18 00061 000+239%

Irrelevant queries gone — the budget flowed into working keywords. Peak daily CTR after cleanup: 19.8%.

13₽ per order: Coffee Beans

5-day campaign, 1,082₽ budget

Campaign revenue
121,123 ₽
Cost per order
13 ₽
Return on ad spend
×112

84 orders from a thousand rubles of ads: precise keywords instead of broad reach.

One month after onboarding

Multi-category store, 1.5M ₽ ad budget

Return on ad spend
1.95.2+174%
Cost per order
405₽148₽−63%
Orders per month
4 260

Same order volume at half the cost. Average review rating with AI replies: 4.6.

Transparent pricing — every tool in every plan

Analytics, autobidder, repricer and AI review replies — everywhere. Plans differ by scale: stores and catalog size.

Not sure the product can carry a plan? Work out the profit per sale: Wildberries profit calculator

Start

One store, compact catalog

3 590₽/mo4 490

billed yearly: 43 080 ₽

Stores1
Products (SKU)up to 300
AI review repliesincluded
  • Sales and position analytics
  • Autobidder and repricer
  • Competitor and trend monitoring
Try free for 14 days

No card required — just your WB key

Sellers' choice

Pro

Growing seller or a small manager

6 390₽/mo7 990

billed yearly: 76 680 ₽

Storesup to 3
Products (SKU)up to 1,000
AI review repliesincluded
  • Everything in Start
  • Cross-store overview
  • WB payout reports and reconciliation

Closest analog — Moneyplace Deluxe at 13,900 ₽/mo

Try free for 14 days

No card required — just your WB key

Business

Large seller, wide catalog

10 390₽/mo12 990

billed yearly: 124 680 ₽

Storesup to 5
Products (SKU)up to 3,000
AI review repliesunlimited
  • Everything in Pro
  • Priority support
  • Early access to new features
Try free for 14 days

No card required — just your WB key

Managing client stores? For agencies and managers with 10+ accounts — individual terms: volume slot pricing, team member access, white-label reports.

Discuss terms

Build your own plan

One store with a huge catalog or several small ones — the price follows your configuration, not someone else's grid.

3
110
1 000
30010 000

Your plan

6 390₽/mo

billed yearly: 76 680 ₽

Platform2 390
Stores × 33 600
SKU above 300 (1 × 1,000)400

That's the Pro plan — grab it in one click.

Try free for 14 days

The first 300 SKU are included; beyond that — 500 ₽ per 1,000. More than 10 stores or 10,000 SKU — individual setup: from 45,000 ₽/mo for an 80,000-SKU catalog. The preset plans above follow the same rules, fixed as bundles: Business also includes unlimited AI and priority support.

Frequently Asked Questions

Answers to common questions about Parus Seller

What is Parus Seller?

Parus Seller is a professional platform for managing Wildberries stores. We combine ad campaign management, analytics, price automation, AI auto-replies, and logistics in one convenient dashboard.

How many stores can I connect?

Depends on the plan: Start — 1 store, Business — up to 3 stores, Pro — up to 10 stores. All stores are managed from a single dashboard with unified analytics.

How does AI auto-reply work?

Our AI analyzes customer reviews and questions and generates personalized responses, considering tone, context, and your store's policy. You can customize the response style and approve them before sending, or enable fully automatic mode.

Is there a free trial?

Yes, you can try Parus Seller free for 14 days with full access to all Business plan features. No credit card required for the trial period.

How quickly can I get started?

Registration takes 2 minutes. Connect your Wildberries API key, and the system will automatically load your product data, campaigns, and statistics. Full setup takes no more than 10 minutes.

Is it safe to share my API key?

Absolutely. We use AES-256 encryption for key storage, all data is transmitted over HTTPS. API keys are stored in an isolated secrets vault and are never shared with third parties.

Ready to Start?

Join sellers who have already automated their business