New: AI Auto-Replies

Manage Your Stores From One Dashboard

Campaigns, analytics, price automation, AI replies, logistics — everything for Wildberries sellers in one place

6 900+AI replies to customers
235+Campaigns optimized
−51%Cost per order in our case
pseller.ru/dashboard
SportZone
A
Campaigns
0
+3
Orders
0
+12%
Revenue
0M ₽
+18%
CTR
0%
+0.6%
Revenue, 7 days
Active campaigns
CampaignSpendCTROrders
Nike Air Max Sneakers
12,450 ₽5.2%34
Premium Cotton T-Shirts
8,200 ₽3.8%21
Travel Pro Backpacks
5,100 ₽4.1%15

Everything to Manage Your Stores

Complete toolkit for automation and sales growth on Wildberries

Campaign Management

Monitor budgets, bids, and CTR in real time. Automatic top-ups and optimization.

w1
w2
w3
w4
w5
CPO −51%
235+ campaigns

Keywords

Semantic core analysis, protected and banned words, selection for maximum reach.

dresssummermaxifloral printeveningwintermen'sofficecasualwith pockets
Junk queries → auto-added to negative keywords

AI Auto-Replies

Automatic AI-powered responses to reviews, questions, and buyer chats.

Hi! Is size S available?
Hello! Yes, size S is in stock. Delivery in 2–3 days.AI
Thanks! Ordering now
The dress fits perfectly, great quality!
Thank you for the review! Hope to see you again.AI
6 900+ replies · answered in under a minute

Position Booster

Automatic product promotion by keywords with bid optimization.

mini air cooler
#106#10
kitchen scale
#41#6
silk blouse
#23#5
summer dress
#47#12

Autobidder

Intelligent bid management based on position and competition.

KeywordWasNow
dress32025022%
suit27019926%
blouse18513925%
Same position — bids 24% lower on average

Auto Pricing

Margin-based price calculation. Discounts, club prices, and commissions included.

Sale price2 500 ₽
WB commission 25%−625 ₽
Logistics & storage−85 ₽
Seller payout1 790 ₽
Cost of goods−1 040 ₽
Profit750Margin 30%

Logistics

Warehouse recommendations, route optimization, acceptance monitoring.

Koledino
14 d
Podolsk
5 d
Kazan
11 d
→ Restock Podolsk

Analytics & Reports

Detailed reports on sales, advertising, and profit. Excel export.

Revenue
1.2M₽
+18%
Orders
486
+12%
Profit
342K₽
+24%

How It Works

Three steps to full control

01

Sign up on the site

Create an account with your email in a couple of minutes. The Telegram bot links later with a single code from settings.

02

Connect Your API Key

Paste your Wildberries API key — we'll connect to your store.

03

Manage & Automate

Use all tools to grow sales and save on advertising.

Telegram Bot

Your Dashboard in Your Pocket: Telegram Bot

Bid and campaign alerts, reports and quick actions right in the chat. The essentials from your dashboard, available from your phone.

Instant notifications
Real-time statistics
Quick actions on the go

The bot links to your account with a code from dashboard settings.

Парус Селлер Telegram Bot

Real Numbers

Platform statistics and product case studies, unembellished. Method: the same campaigns before and after the optimizer stepped in.

3.3M ₽
revenue under management
4,500+
orders driven by campaigns
38,500+
negative keywords removed
6,900+
AI replies to customers

All campaigns after keyword cleanup

Full platform history, before/after first cleanup

Ad CTR3.0%6.1%
Cost per order516₽249₽
Return on ad spend1.552.33

Aggregated across every campaign the optimizer cleaned: same product, same bids — before and after.

Record: the Kitchen Scales campaign

405 negative keywords in one cleanup

Ad CTR2.9%13.0%
Cost per order344₽37₽
Monthly impressions12,00024,500

Irrelevant queries gone — the budget flowed into working keywords. Peak daily CTR after cleanup: 17.6%.

13₽ per order: Coffee Beans

5-day campaign, 1,082₽ budget

Campaign revenue121,123₽
Cost per order13₽
Return on ad spend×112

84 orders from a thousand rubles of ads: precise keywords instead of broad reach.

One month after onboarding

Multi-category store, 1.5M ₽ ad budget

Return on ad spend1.954.17
Cost per order401₽186₽
Orders per month1,443

Same order volume at half the cost. Average review rating with AI replies: 4.6.

Pricing Plans

Choose the plan that fits your business

Starter

1 190/mo

1 store

  • Campaign management
  • Keywords
  • Reports
  • Logistics
  • Position Booster
  • Autobidder
  • Auto Pricing
  • AI Replies
  • Priority support

Business

from7 990/mo

from 10 stores

  • Everything in Pro — without limits
  • Dedicated customer success manager
  • 24/7 support and a direct line to the team
  • Personal onboarding for your products
  • Your requests prioritized in our roadmap
  • Early access to new features

Frequently Asked Questions

Answers to common questions about Parus Seller

What is Parus Seller?

Parus Seller is a professional platform for managing Wildberries stores. We combine ad campaign management, analytics, price automation, AI auto-replies, and logistics in one convenient dashboard.

How many stores can I connect?

Depends on the plan: Start — 1 store, Business — up to 3 stores, Pro — up to 10 stores. All stores are managed from a single dashboard with unified analytics.

How does AI auto-reply work?

Our AI analyzes customer reviews and questions and generates personalized responses, considering tone, context, and your store's policy. You can customize the response style and approve them before sending, or enable fully automatic mode.

Is there a free trial?

Yes, you can try Parus Seller free for 7 days with full access to all Business plan features. No credit card required for the trial period.

How quickly can I get started?

Registration takes 2 minutes. Connect your Wildberries API key, and the system will automatically load your product data, campaigns, and statistics. Full setup takes no more than 10 minutes.

Is it safe to share my API key?

Absolutely. We use AES-256 encryption for key storage, all data is transmitted over HTTPS. API keys are stored in an isolated secrets vault and are never shared with third parties.

Ready to Start?

Join sellers who have already automated their business