What WB sellers ask and where to find it in Parus

Answers on WB rules from our breakdowns and guides to the cabinet sections. The first step is the same for everyone: the WB API key.

Connect your store with a WB API key

Without a key the cabinet is empty. The WB cabinet owner issues the key, Parus checks it right after you paste it and names the categories that are missing.

1WB Partners: "Profile" → "API integrations" → "Create token".
2The "For manual integration" tab, type "Personal token".
3The eight categories from the table alongside.
4Access level "Read and write", otherwise bids, prices and auto replies will not work.
5"Create", then "Copy and close": WB will not show the token a second time.
6Paste the key into "Stores". The first data collection takes 5–10 minutes.

Warehouse only? No key needed: Parus Warehouse works without it.

Laptop with the key check screen: "Key is valid", personal token, expiry date and all categories

Key check in "Stores". Expiry in the example: issue date plus 180 days.

Category in the key and what will not work without it
Content	product cards
Marketplace	FBS orders and stock
Statistics	sales statistics
Finance	payouts and reconciliation
Analytics	analytics
Promotion	ads and bids
Questions and reviews	reviews and questions
Prices and discounts	prices and discounts

Optional: "Supplies" for receiving auto-booking, "Returns", "Documents", "Chat with buyers".

Is it safe to give a key?

The key cannot be used to withdraw money or change bank details. It is stored encrypted and, once saved, is visible to no one, not even you. Delete the token in WB and access disappears immediately.

How we store the key

The key expired or categories are missing

A token lives 180 days, and categories cannot be added to an existing one. Changing the cabinet owner's phone number also revokes every token. Issue a new one and click "Replace key" in "Stores".

In Parus: Stores

Where do I find the WB API token?

In the profile, the "API integrations" section. Only the cabinet owner sees it, a manager sees a placeholder there.

Breakdown: Wildberries API token

Questions by topic

Collected from what sellers search for in Yandex and Google and what brings them to our blog. Topics are ordered by number of queries. A short answer is here, a detailed one in the breakdown.

Supplies and logistics

tariffs, receiving, FBS shipping

How much does logistics cost on WB?

An item up to a litre costs 23–32 ₽ across five volume tiers, from a litre it is 46 ₽ for the first litre and 14 ₽ for each next one. Everything is multiplied by the warehouse coefficient.

Breakdown: WB logistics Profit calculator

What is the receiving coefficient?

A multiplier on the warehouse receiving tariff for a specific day: a box costs 1.7 ₽ per litre, multiplied by the coefficient. It is fixed only for a booked slot.

Breakdown: WB receivingIn Parus: Logistics

How do I ship FBS via a pickup point?

A pickup point in your zone takes only boxes, pallets go to the sorting centre. Handling is 10 ₽ per item up to 500 pieces a day, then 50 ₽.

Breakdown: shipping to WB

In Parus

In "Logistics" mark the WB warehouses you ship to: auto-booking of receiving tracks them. Auto-booking needs the "Supplies" category in the key and a WB cabinet login by SMS in "Settings".

A receipt printer prints a payout reconciliation

Money from WB

payouts, deductions, fines

When will the money from WB arrive?

16–25 days after the end of the sales week: the report on Monday, 14 days for approval, then the request and up to 7 business days for the transfer. A request under 500 ₽ is not processed.

Breakdown: WB payoutsIn Parus: Reports → Payout check

What is a deduction?

A write-off not tied to an order, while a fine is tied to one. The reason is visible in the "Deduction amount details" window and in the UPD by document number.

Breakdown: WB deductions

What is the fine under clause 4.3 of the offer for?

For an FBS order cancelled by the seller: a double commission with a coefficient from 0.8 to 1.6.

Breakdown: WB fines Breakdown: WB offer

How much does WB take from a sale?

A category commission of 3–45%, acquiring of about 4%, logistics, storage, receiving and fines. The SPP discount is paid by WB itself.

Breakdown: how much WB takes

In Parus

"Reports" → "Payout check": our calculation for each weekly WB report against "Total to pay". Needs the "Finance" category in the key.

A price tag, a customer review and a seller reply

Price, profit and reviews

profit calculation, SPP, replies

How do I calculate net profit from a sale?

Price minus all WB deductions, tax and cost. An item at 1 200 ₽ with a cost of 350 ₽ in "Beauty" brings 68 ₽ at a 90% buyout rate and −87 ₽ at a 30% buyout rate.

Profit calculator Breakdown: WB calculator

Does SPP reduce my payout?

No. The regular customer discount is paid by WB: the customer sees a lower price, you get the same amount.

Breakdown: SPP on WB

How do I reply to reviews?

Up to 5 000 characters, no contacts, emojis or reproaches, and a reply can be edited once in 60 days. It is better to handle negative feedback yourself.

Breakdown: replies to reviewsIn Parus: AI replies

In Parus

"Auto pricing" changes the price once a day after 09:00 and only within your limits. "AI replies" answer reviews and chats every 5 minutes, questions every 15, and a reply to a negative review can wait for your approval. Profit is calculated from "Costs": fill it in first.

Marking and labels

58×40, barcode, Chestny Znak

What label does WB need?

58×40 mm with the barcode from the product card. Bars no thinner than 0.33 mm, otherwise the scanner at receiving will not read the code.

Breakdown: WB barcode Barcode generator

Who withdraws a Chestny Znak code from circulation?

At a WB warehouse the marketplace does, if the codes were passed via the UPD "DOP" after the receiving act. On FBS and DBS you do, within 3 business days after the sale.

Breakdown: Chestny Znak on WB

What happens for a forgotten KIZ in an FBS task?

A paid return to the pickup point: 10 ₽ per day per unit from the fourth day, disposal on the eighth.

Breakdown: Chestny Znak on WB

In Parus

Parus Warehouse: codes are loaded in the "KIZ codes" section by scanner or file, in "Labels" you choose what to print and download the PDF.

Ads and bids

cost per click, DRR, autobidder

How much does advertising on WB cost?

WB charges per 1 000 impressions or per click, and the minimum campaign budget is 1 000 ₽. In our sample of 235 campaigns a click cost 10–11 ₽, an order 334 ₽.

Breakdown: advertising on WB

Will the autobidder raise a bid?

No. It only lowers the bid to the ceiling that the product economics can bear. Bids are raised by "Bid autopilot" and "Promotion".

In Parus: Autobidder

What is DRR?

The share of revenue that went back into advertising. "Bid autopilot" keeps it no higher than your target and no higher than the break-even level for the store.

In Parus: Bid autopilot

In Parus

Start with test mode: the autobidder calculates decisions and writes them to the campaign history, it does not touch bids in WB. Before live mode set the minimum and maximum safe bid.

Your own warehouse

Parus Warehouse for sellers and fulfilment

Does a warehouse need its own WB store?

No. The warehouse works without a WB key. The key is needed only to receive FBS and DBS tasks from WB directly into Parus Warehouse.

Parus Warehouse

Where do I start?

"Products" → "Import from WB cards" or manually, then the warehouse and cells in the "Warehouse" section, then the first supply through "Receiving".

In Parus: Parus Warehouse

What is WMS and why does a seller need it?

Warehouse accounting: what arrived, where each box is and what was shipped. It is needed when goods are stored with you or a fulfilment provider, not only at a WB warehouse.

Fulfilment calculator

Section guides

In the same order as the cabinet menu.

Start

Analytics

Automation

Operations

Warehouse

Parus Warehousereceiving, cells, labels, KIZ, shipments

Account

Didn't find an answer?

Write what you did and what you saw. If the question is about your store, give its name.

support@pseller.ru

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