Articles
Breakdowns based on Wildberries data: commissions and payouts, reports and penalties, listing economics and advertising. Every article has a chart on our numbers and a link to the WB source.
Self-employed on Wildberries in 2026: tax, cap, rules
Half the guides at the top of search say a self-employed seller pays 6% on Wildberries because the marketplace is a company. The WB receipt instruction says otherwise, and it also names the report line your tax should be based on. We read the law, we read the WB instructions, and we used the tax service lookup to find out how many of the catalogue's self-employed sellers really are self-employed.
WB rules · Andrey Rybakov · · 15 min
Wildberries product card: how to create and fill it in 2026
We read five recent WB instructions about the product card, found a discrepancy in them over the minimum photo size, and counted across 1.2 million catalogue cards how many photos the cards with and without reviews have. Of the cards with one photo, 4.5% got 50 or more reviews; of the cards with twenty photos, 33%. Below is the path to creating a card step by step, the field limits, the requirements for photos and video, and the rules for infographics and for merging variants.
WB rules · Andrey Rybakov · · 15 min
All articles
Economics · · 17 min
How to sell on Wildberries in 2026: start from scratch
Finance · · 14 min
How much Wildberries takes from a seller: all deductions
WB rules · · 18 min
Chestny Znak on Wildberries: goods, FBO, FBS, retiring codes
WB rules · · 16 min
Wildberries offer agreement 2026: seller terms and what changed
Economics · · 17 min
Wildberries logistics 2026: warehouse rates and cost per litre
WB rules · · 15 min
Wildberries inbound acceptance 2026: cost, times, penalties
Analytics · · 12 min
Wildberries warehouse stock: where to look, how to count
Economics · · 9 min
How to calculate profit on Wildberries per sale
WB rules · · 12 min
Replying to Wildberries reviews: 20 examples and 2026 rules
Analytics · · 12 min
Free Wildberries analytics: what the WB portal gives you
Analytics · · 12 min
Wildberries API token in 2026: where to find and create it
WB rules · · 11 min
Wildberries penalties 2026: list, FBS cancellation, how to dispute
Finance · · 12 min
Wildberries weekly settlement report: read and download
Finance · · 14 min
Wildberries seller payouts: when the money arrives, delays
Finance · · 8 min
Wildberries commission by category 2026: full table
Economics · · 8 min
Wildberries buyout rate: where to find it and what it costs
Economics · · 7 min
Wildberries unit economics: calculator and xlsx sheet
Advertising · · 10 min