Articles
Breakdowns based on Wildberries data: commissions and payouts, reports and penalties, listing economics and advertising. Every article has a chart on our numbers and a link to the WB source.
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Wildberries promotions for sellers: how to make them pay
A promotion on Wildberries lifts a product in search and brings customers, and a 5% discount pays back with 16% more sales. We went through the WB instructions and the offer agreement on how regular promotions and auto-promotions work, how to join them and manage participation, and calculated for a 1,500 ₽ item what sales growth pays back each discount depth.
Economics · Andrey Rybakov · · 13 min
Business on Wildberries: is it worth starting in 2026
A business on Wildberries makes a profit for three companies out of four, but the median margin is only 3.4%. We analysed FNS data on 42,736 seller companies: which model earns more, how much you need to start and where newcomers lose money.
Economics · Andrey Rybakov · · 9 min
