Wildberries offer agreement 2026: what changed for sellers

The Wildberries offer agreement is the only contract between you and the platform: no signature, no paper, accepted by paying the licence fee at registration and changed unilaterally. Reviews in search results retell WB's news about yet another revision and almost never open the document itself. We opened it: we downloaded revisions No. 101 and No. 102, compared them clause by clause and wrote out what a seller needs to know before getting a penalty or a block. Below is a breakdown of the penalty under clause 4.3, a table of changes in revision No. 102, the 45 and 15 day rule, the formula for the penalty on a late FBS order, the grounds for blocks and the conditions for closing an account.

In short: from 1 October 2026 revision No. 102 of the offer agreement is in force, you can download it from your profile in the seller portal under "Offer agreements", on WB's terms page or via a direct link. Changes outside the 45 day list now take effect no earlier than 15 days later, improvements the next day. A return has to be collected within 3 days, otherwise 10 ₽ a day per unit. The penalty under clause 4.3 of the offer agreement and clause 14 of the penalty schedule for a cancelled FBS order equals double the commission with a coefficient of 0.8 to 1.6.

Which offer clause covers your situation: navigator and late FBS order penalty

Pick a situation and the navigator names the section and clause and explains it in practice. Below is the calculator of the penalty for a late FBS handover under the new hourly formula.

Clause 4.3 of the offer agreement and clause 14 of the penalty schedule: what the penalty is for

The notice "Unfortunately, you have breached clause 4.3 of the offer agreement and clause 14 of the penalty schedule" comes for an FBS order that never made it to WB. Clause 4.3 sets out the seller's duties under the "Marketplace" model: hand over the item within 24 hours, with a hard limit of 120 hours from the moment of the order. Clause 14 of the schedule turns the breach into money. The penalty is charged in three cases: you cancelled the order yourself, the order was cancelled automatically after 120 hours, or an oversized product was not handed over within 120 hours of the date in the assembly task.

The penalty base equals double the commission on the item not handed over, but no more than half its price. The base is multiplied by the cancellation timing coefficient, KSO, and the later the cancellation, the higher it is. Minimum 10 ₽ per unit, maximum 10,000 ₽.

Source: WB penalty schedule, clause 14, revision of 24 September 2026 (in force from 1 October 2026); clause 4.3.1 of the offer agreement

The delivery rating changes both the base and the cap. Below 95%, the base is doubled and the cap is 10,000 ₽. From 95% to 97%, the base is also doubled, but the penalty is no more than 3,000 ₽. From 97% up, the base is counted from a single commission at the same cap of 3,000 ₽, so the penalty is half as much. For cars the cap is 50,000 ₽. If the order was placed by an outsider who gained access to your account and you cancelled it, there is no penalty.

Automatic cancellation costs the most. Cancelling an order yourself within the first 18 hours is twice as cheap as forgetting about it until 120 hours: 960 ₽ against 1,920 ₽ in the example above. If the item is out of stock, cancel right away. The same clause 14 applies to DBW if the item is not handed to the courier within 15 days (clause 4.3.3), and to DBS, EDBS and Click and Collect through clause 4.2, when the order is not delivered within 45 days, 120 hours, or not prepared for handover within 120 hours. Being late without cancelling is penalised separately and by the hour, that is clause 4.4, covered in the section below.

Where to find the Wildberries offer agreement and which revision is in force

The offer agreement sits in the seller portal: click the account name in the top right corner of the portal, pick "Offer agreements" in the profile window and press "Download offer agreement". The same place shows the effective date and the list of changes against the previous version. The "Offer agreement archive" tab holds every revision since 23 March 2022 (the WB instruction "How to work with the offer agreement", updated 27 August 2026). There is a way in without logging in as well: WB keeps the PDF of the latest version at a direct link, and by now it serves version No. 102.

Version No. 102 has been in force since 1 October 2026. The first page of the PDF is called "For reference", and there WB lists the clauses that take effect later than the main date under the 45-day rule. In No. 102 there are two: 4.6.1 and 4.9 on serial numbers from 30 October, and subclauses 6 and 7 of clause 9.11.11 along with clause 13.7 on transferring product cards from 9 November. If you are looking for what changed in the new offer agreement, start with this page and not with the news.

Version numbers are visible on WB's terms page: it holds every version starting from No. 53 of 12 April 2024, each with its validity period and a "Download" button. Over two and a half years there have been 50 of them, already 15 in 2026. A version lives 18 days on average, so a retelling of an offer agreement a month old almost always describes text no longer in force. The PDF itself carries no number, only the effective date on the first page, so check it against the terms page.

What changed in the offer agreement from 1 October 2026: revision No. 102

Revision No. 102 takes effect on 1 October 2026 and replaces No. 101, in force since 1 September. We compared both PDFs clause by clause: 41 clauses added, 43 changed, one removed. Most of the edits are about work procedure, not money. The table below covers what changes for a seller's day-to-day work.

Source: WB offer agreement, revisions No. 101 (from 1 September 2026) and No. 102 (from 1 October 2026), "For reference" page; penalty schedule from 24 September 2026

For most stores the main thing in this revision is timing. Before, anything outside the 45-day list could be introduced by WB in a week, and a rate even the next day. Now the minimum period is 15 days, and only improvements take effect the next day. Claims also got their own deadline: 15 days for penalties and blocks instead of the general 30. A claim is filed through "Support", under the category "Pre-litigation claims".

Second in importance is returns. A product that WB returns to you at a pickup point or a warehouse must be picked up within three days, counting the day it arrived. From the fourth to the seventh day WB charges 10 ₽ a day per unit, so up to 40 ₽ per item. The separate clause 11.2.10 on DBS returns to a pickup point has been removed, such returns now follow the general rules of 11.2. We covered the rates for returns themselves in the article on WB logistics.

Sellers of electronics should start preparing now. From 30 October every unit of a product on WB's list needs its own serial number, numbers cannot repeat, and without a number the warehouse may refuse acceptance. WB published the list of categories as a separate PDF linked from clause 4.6.1.

What took effect on 31 August and 1 September 2026

These clauses came in with revision No. 101, and revision No. 102 only added deadlines for unblocking. Six clauses, and four of them are about FBS. If you sell from your own warehouse, the September offer agreement changes three things for you: the deadline for handing over an order, the penalty for being late and the commission discount for speed. The rest is about blocks and exports.

Source: the "For reference" page and the text of the WB offer agreement, revision from 1 September 2026; the penalty schedule under the offer agreement dated 14 August 2026

Clause 4.3.1 fixes the deadline for handing over an FBS order: 24 hours from the moment the order appeared on the portal, with a hard limit of 120 hours. For an oversized product the deadline is set by the date in the assembly task. Clause 4.4 brings in the formula for the late penalty, and there is a separate section with a chart on it below. Clause 12.7 adds a carrot: hand the order over within 13 hours and the seller warehouse coefficient cuts the commission by 5 percentage points, within 18 hours by 3.5. Clause 14 of the penalty schedule ties the late penalty to the same formula. The same place now has a penalty for failing to provide information about a reserved product within 120 hours. That is double commission, no less than 100 ₽ and no more than 10,000 ₽ per unit.

The section on blocks, clause 9.11, has been rewritten completely: three forms of block, eight grounds for a product card, deadlines for reviewing appeals. Clause 13.16 describes the export support service, and WB publishes its price in "News". For most stores in Russia that is a reference line for now.

How many days ahead WB has to warn you about a change to the offer agreement

For worsened terms in the 18 positions of clause 7.2 WB has to notify you at least 45 calendar days ahead, and the changes take effect on the 46th day. Everything else takes effect from 1 October under clause 7.2.1 no sooner than 15 days after the notice, counting the day of publication. In version No. 101 there were three tiers here: a week by default, six days for costs and penalties, and the next day for rates. The new clause 7.2.2 kept the next-day rule only for changes in the seller's favour: new services, lower prices and penalties, discounts, faster payouts, and also amendments required by law or a court decision. The automatic recalculation of rates under clause 7.4 still applies from the moment of publication.

The list of 18 positions is worth reading once in full, because it is exactly what WB counts as a worsening. The first half is about money. New penalties and increases to old ones. New grounds for blocks and longer unblocking times. A rise in the value of X in the commission formula. A rise in the base rates for storage, delivery, return delivery and delivery to a pickup point. A rise in the cost of warehouse handling and disposal, a rise in the minimum CPM, CPO and CPC in promotion. Worse payout deadlines under clauses 5.5–5.7.

The second half is about deadlines and volumes. A longer inbound acceptance on FBW and a shorter window to object to the report. Measurement rules that raise the chance of a check. A shorter deadline for handing over an FBS order. The introduction of a storage period and a shorter period of fixed rates. A shorter window to object to a return report and fewer cubic metres in a single return request.

The practical meaning is simple. If a note about a penalty, a rate or a deadline shows up in the portal's "News", you have a month and a half before it takes effect, and that is your time to recalculate prices and logistics. For other changes you now have at least two weeks. That is how it went with the September clauses: for 4.3.1 and 4.4 to take effect on 31 August, the notice had to be out no later than the middle of July, which matches the July news about the offer agreement. The notice, under clause 7.3, is published as a news item with the content of the changes or as the text of the contract with the edits included.

How to read the offer agreement: a map of sections and clauses

Across 105 pages the document is built as a rulebook rather than a contract, and the numbering throws you. After section 8, "Final provisions", come sections 9, 10 and 12 inside it. Section 18 "does not apply". Section 11 on inbound acceptance starts on page 45. So it is easier to find the clause you need on a map than by searching for the word "penalty": that word appears hundreds of times.

Source: the offer agreement for selling goods on the Wildberries website, revision No. 102 from 1 October 2026 (static-basket-02.wb.ru, latest.pdf); the clauses on the map match in No. 101 and No. 102

Four sections cover almost every question a seller has. Section 4 is about the duties under each model: FBW, FBS, DBS, DBW, including order handover deadlines. Section 5 is about price, the weekly report and payouts, and we went through it in the article on Wildberries payouts. Section 9 inside the eighth is about product cards, documents, penalties and blocks, and that is where clause 9.10.6 sits with the cap on penalties as a share of turnover, which we wrote about in the article on Wildberries penalties for sellers.

Acceptance and return deadlines are spelled out in the offer agreement too: inbound acceptance by unit count takes 10 working days, seven days to object to the acceptance report, three working days to object to the return report, a limit of three cubic metres per return request through a pickup point.

The commission lives in section 12. The formula goes like this: commission rate = X + Y − Z − platform discounts. X comes from the category table, Y is added by the options you pick in the rate builder, Z is subtracted by your seller level. The commission never drops below 1%. The X table itself is not part of the offer agreement, it is published on the rates page, and its September snapshot across 5,989 subjects is in the article on the Wildberries commission by category.

What a late FBS order costs under the new formula

From 31 August the penalty for handing over an FBS order late is counted by the hour. The formula from clause 4.4: penalty = retail price × hours late × Ko. Under the offer agreement lateness is counted from the 24th hour, and Ko is 0.3% an hour up to 30 hours, 0.35% up to 36 and 0.45% beyond that. But until January 2027, for FBS other than oversized goods, a temporary rule from WB's penalty instructions applies: the penalty only starts after 48 hours, Ko is 0.3% an hour up to 54 hours, 0.35% up to 60 and 0.45% beyond that. The penalty applies to both bought-out and refused orders, and at the 192nd hour the order is cancelled automatically. For an oversized product and the "Delivery WB" model the formula is simpler: 0.1% of the price for every hour past the deadline in the assembly task.

On a product at 3,000 ₽ under the temporary rule it looks like this. Handed over after 54 hours: 6 hours late × 0.3% = 1.8% of the price, 54 ₽. After 60 hours: 12 × 0.35% = 4.2%, 126 ₽. After four days: 48 × 0.45% = 21.6%, 648 ₽.

After five days, at the 120th hour, the penalty reaches 32.4% of the price, 972 ₽, and that is already more than the commission and the logistics together. The first day of lateness costs less than every day after it, because the coefficient rises in steps, so being a couple of hours late barely hurts while being late over a weekend eats half the margin.

Against this formula the same revision puts clause 12.7: hand the order over within 13 hours and the commission on that sale is 5 percentage points lower, within 18 hours 3.5 points lower. For a store with a 20% commission and 5 million ₽ a month of FBS turnover, the gap between "we ship in 13 hours" and "we ship by the end of the first day" is up to 250,000 ₽ of commission a month. The acceptance rules for comparison: the late penalty is charged under a report that WB draws up unilaterally (clause 9.10.2), and you can contest it through support under clause 9.10.4 by pointing at the size being disproportionate.

When WB can block a product card or an account

From 1 September a block is described in clause 9.11 in three forms: a block on a product card, a block on part of the portal's functionality and a block on the account. Deleting the account is a separate and extreme measure under clause 9.11.3. You listed a banned product more than twice. You committed a crime using the portal and there is a court verdict. You created a threat to the safety of customers or to the running of the platform, including handing a banned product to a courier.

Source: the WB offer agreement, revision in force from 1 September 2026, clause 9.11.5; an appeal to unblock is reviewed within 30 days, with an extension of up to 15 days (clause 9.11.6)

A card block has eight grounds, and the most common of them are about documents. You did not provide a declaration, a certificate, a state registration certificate or a registration licence for a medical device. You did not answer a rights holder's claim or could not prove that no rights were infringed.

A separate ground appeared for sellers who went over the card limit and did not pay for the service that raises it, and for sole proprietors and the self-employed who lost their status in the state register or their right to the tax regime. If a card was blocked over documents or rights, under clause 9.11.7 WB can close off the creation of new cards with the same brand in the same category, and without a brand across the whole category.

An appeal to unblock under clause 9.11.6 is reviewed within 30 days of receipt, with a possible extension of another 15 if extra information is needed. The condition people forget: in the appeal you have to pick the right subject for the reason of the block, otherwise the clock does not start. From 1 October WB must warn you about a card or account block three calendar days ahead (clause 9.11.15), and lift it within 48 hours of the decision to unblock. There is a quiet block as well, through clause 8.3. A year with no sales at all and no inbound supplies to the warehouse gives WB the right to withdraw from the contract. First a warning, then after 30 days with no activity a notice of withdrawal and deletion of the account.

What to do if WB is holding your goods or you are closing your account

Section 20 lets WB hold your goods at the warehouse over an overdue debt. Ten working days after the notice they start selling them to customers at a discount off your retail price. The discount is 0% at a sell-through of up to 120 days, 10% up to 365, 20% up to 730 and 30% beyond that. The price holds for 14 days and is then recalculated from scratch, and WB recovers the commission it did not get as liquidated damages. The only way out of this regime is written into clause 20.4: change the retail price in the seller portal, and the sale goes by the usual rules.

Source: the WB offer agreement, revision in force from 1 September 2026, clause 23.2; data is kept for 3 years, resuming costs a licence fee (clauses 23.8-23.9)

Closing the account of your own accord is not simple either: section 23 demands nine conditions at once, the portal checks them automatically and shows a list of obstacles when something does not match. The longest of them: take the goods out of the warehouse or bring stock to zero, then sit through 21 calendar days with no movements on the goods. After the termination agreement is signed the account is deactivated, the data is kept for three years, and within that period you can come back for a licence fee with everything restored except payment details and added users. After three years it is a fresh registration only. The licence fee is not returned on termination, and the WB instruction says so outright.

FAQ

What does "you violated clause 4.3 of the offer agreement and clause 14 of the penalty schedule" mean? WB charged a penalty for an FBS order you did not hand over: you cancelled it yourself, the order was cancelled automatically after 120 hours, or an oversized item was not handed over on time. The amount equals double the commission on the product, multiplied by a coefficient from 0.8 to 1.6, from 10 ₽ to 10,000 ₽ per unit. At a delivery rating of 97% or above the base is single, and the penalty is no more than 3,000 ₽.

What changed in the offer agreement from 1 October 2026? Version No. 102 took effect. Changes outside the 45-day list now take effect after at least 15 days instead of 7, WB replies to a claim about a penalty or a block within 15 days, warns about a block 3 days ahead, and you have 3 days to collect a return. From 30 October serial numbers are required for electronics and household appliances, from 9 November the rules for transferring product cards change.

Where do I find the Wildberries offer agreement for sellers? In the seller portal: the account name in the top right corner, the "Offer agreements" section, the "Download offer agreement" button. The same place has the effective date, the list of changes and the archive of revisions since 23 March 2022. Without logging in, the PDF of the current revision is available at WB's direct link on static-basket.

Wildberries offer agreement 101, 102: which revision is in force? No. 101 was in force until 30 September 2026, No. 102 from 1 October. The numbers and validity periods of all revisions starting from No. 53 are shown on the terms page seller.wildberries.ru/terms. The PDF itself carries no number, only the effective date on the first page.

What is an offer agreement for sellers and how does it differ from a contract? It is the contract: the single document of the agreement between the seller and Wildberries, according to the WB instruction. It is accepted by paying the licence fee, you cannot change its terms from your side, and WB makes changes under section 7.

How do I find out what changed in the new offer agreement? The first page of the PDF, "For reference", lists the clauses that take effect later under the 45-day rule. The full list of changes against the previous version is published in the "Offer agreements" section of the seller portal, with short announcements in "News".

Are there penalties in the offer agreement? The formula for a penalty is there only for a late FBS order (clause 4.4), the rest of the amounts are moved into the annex "Penalty schedule" linked from clause 9.10.1, and from 1 October the schedule dated 24 September 2026 is in force with a new clause 29 on returns that were not collected. The cap on penalties as a share of turnover is described in clause 9.10.6.

What happens if I do not accept the new offer agreement? No separate acceptance is required: the changes take effect on the deadlines of section 7, and carrying on working on the portal counts as consent. If you do not agree with the terms, what is left is termination under section 23.