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The file holds two sheets: 6,552 subjects with the commission for five sales models, and a summary across 88 parent categories. The WB commission reference is wider than the storefront, so we cut alcohol and the 835 subjects in which our WB catalog found no product at all, and left only what really sells. The data comes from the official Wildberries API, the "Commission by category" method, on 26 September 2026, with no edits and no rounding. The filters work and there are no macros.
Articles about WB commissions usually retell the same ten-line table: clothing 15–25%, electronics 5–15%. In 2026 those numbers have nothing to do with your seller portal: a shirt from a WB warehouse pays 43.5%, baby food pays 27.4% on average. Below is what the API shows in full.
In short: the median commission from a WB warehouse is 34.5%, and two thirds of subjects sit in the 30–39% corridor. The most expensive are clothing, underwear, accessories and fine jewelry, around 41%. The cheapest are furniture, groceries and pet supplies, 25–28%. The FBS model adds 4.5 points to the WB warehouse rate, and delivery by the seller adds 9.5. Express delivery costs 3% in almost every category.
Update of 28 September 2026. Since the previous snapshot (29 August) WB has not changed a single rate. The reference itself changed: the «Электротранспорт» category was dissolved, e-scooters, hoverboards and e-bikes moved to «Спортивный товар», electric motorbikes and parts to «Мототовары», all at their old rates. Ten subjects left the reference, among them «Футболки-поло» and «Споты и трек-системы». The list grew from 5,989 to 6,552 subjects because our catalog now has products in 574 more subjects. The median did not move.
What a specific product keeps after commission, logistics and tax is shown by the Wildberries profit calculator: the category rate comes from this same table.
How much commission Wildberries charges sellers in 2026
There is no single rate: each of the 6,552 subjects on sale has its own commission, and it also depends on the sales model. According to the API on 26 September 2026, goods from a WB warehouse pay a median of 34.5%, an average of 33.4%, a minimum of 0.5% and a maximum of 43.5%.
The tails of the distribution have a simple explanation. Below 10% there are only 34 subjects, 28 of them vehicles (0.5%) and pharma (3%): WB earns on volume there and makes no claim on the margin. Above 42% there is only clothing, accessories and everything people try on, because the platform charges for returns in those categories up front.
The commission is charged on the sale price after your own discount. On an item at 1,500 ₽ with a commission of 41.7% the platform keeps 626 ₽ before logistics, storage and advertising even start. How a price turns into net profit, step by step, we covered in the article on Wildberries unit economics with a calculator sheet. To size up a single sale quickly with this same commission table, use the online Wildberries profit calculator.
Wildberries commission by category: the most expensive and the cheapest
The average commission from a WB warehouse across parent categories with at least 20 subjects:
The most expensive categories by average rate:
- Clothing and baby clothing: 41.7–41.9%, with individual subjects running from 33.5% (parkas, car coats, faux fur coats) to 43.5% (shirts, skirts, capes, costumes).
- Fine jewelry: 41.7%.
- Sportswear: 41.0%.
- Underwear: 40.9%. Accessories: 40.8%.
- Shoe accessories: 39.9%.
- Beauty: 38.6%, with a spread from 25.5% to 41.5%.
- Shoes: 36.9%, from 32.5% to 41.5%.
The cheapest:
- Vehicles: 0.5%. Pharma: 3%.
- Upholstered furniture: 24.5%.
- Groceries: 26.7%, from 15.5% to 30.5%.
- Baby food: 27.4%. Pet supplies: 27.5%.
- Climate appliances: 28.1%. Beauty and health devices: 28.4%.
- Building materials: 29.2%. Laptops and computers: 29.8%.
The middle of the list, where most sellers live: toys 33.8%, car parts 33.2%, home appliances 31.0%. The full list of all 88 categories and 6,552 subjects is in the table above.
Next on this topic: WB deductions: what they are, where to look, how to dispute
How the FBO, FBS, DBS and Click and Collect commissions differ
The API returns five rates for every subject, one per sales model, and the gap between them is wider than the gap between neighbouring categories.
- WB warehouse (FBO). The base rate and the lowest one. This is the category commission we quote above.
- Shipping to a WB warehouse (FBS, "Marketplace" in the seller portal). Higher than the FBO rate on 6,517 subjects out of 6,552, equal to it on the remaining 35 and never lower. The median markup is 4.5 points, the maximum 12.5. For a shirt that means 48% against 43.5%.
- Delivery by the seller (DBS). The median is 45%, a markup of 9.5 points over FBO. The exception is groceries and baby food at 4.5%: WB barely charges a seller who delivers food themselves.
- Click and Collect and booking. The rates match on every row of the reference, with a median markup of 5 points over FBO.
- Express from the seller's warehouse (EDBS). 3% on 7,377 of the 7,415 subjects in the reference, which is almost everywhere.
The practical takeaway: moving from FBO to FBS costs 4.5% of turnover on commission alone, before any logistics from your own warehouse. On a product with a 15% margin that is a third of the profit, so the move has to be counted per vendor code, not "on average across the store".
What is really deducted from the price: the payable formula on 217 sales
In the line-item detail of the weekly report every sale carries a field called ppvz_for_pay, the payable amount. We checked what it is made of across 217 sales in August 2026. The formula turned out to be simple: payable = the seller's price after their own discount × (1 − the category rate) − the acquiring fee. For the week of 10–16 August it matched to the kopeck in all 86 sales. For the two weeks from 24 August to 6 September it matched in 128 sales out of 131, and the three mismatches, under five roubles each, all fell on lines with no acquiring fee, where the ppvz_reward field held a credit for handing the order over at a pickup point.
| Field in the detail | What it is | Value |
|---|---|---|
| retail_price | Price before the seller's discount | 920 ₽ |
| sale_percent | Seller's discount | 25% |
| retail_price_withdisc_rub | Seller's price, the base for the commission | 690 ₽ |
| ppvz_spp_prc | WB loyalty discount (SPP), out of the WB fee | 10% |
| retail_amount | What the customer paid, the "Sale" column | 621 ₽ |
| commission_percent | Category rate for phone cases, WB warehouse | 38.5% |
| fee | 690 × 38.5%, of which WB gave 69 ₽ back to the customer as SPP | 265.65 ₽ |
| acquiring_fee | Acquiring fee, 4% of 621 ₽ | 24.84 ₽ |
| ppvz_for_pay | Payable: 690 × (1 − 38.5%) − 24.84 | 399.51 ₽ |
| delivery_rub | Logistics to the customer, separate line | 49 ₽ |
| to the account | Before storage, acceptance, penalties and ads | 350.51 ₽ |
Fields of the finance API sales-reports/detailed; the payable formula matched in 214 of 217 sales at one store (August 2026), three mismatches under 5 ₽
Take one sale from the store's month apart. The case is listed at 920 ₽ before the seller's discount; after a discount of 25% the seller's price is 690 ₽, and that is the base for the commission. WB then adds its own discount for the customer, a loyalty discount of 10%, and the customer pays 621 ₽.
The WB fee works out as 690 × 38.5% = 265.65 ₽, and the acquiring fee as 4% of 621 ₽ = 24.84 ₽. What is left payable is 690 × 61.5% − 24.84 = 399.51 ₽. Delivery to the customer lands in the same report on its own line, and for this store it averages 49 ₽ per sale. The account receives 350.51 ₽ for this sale, and that is still before storage, inbound acceptance and advertising.
WB takes acquiring from what the buyer paid: 4% of 621 ₽. The acquiring percent field in the detail report shows the same fee as a share of the seller's price, so it reads 3.6% there.
The acquiring fee deserves its own paragraph, because other reviews quote it as "0.4 to 3%". In our lines it is most often exactly 4.0% of what the customer paid: so in 136 sales out of 217. You also meet 4.9% and 0.2–0.4%, and the size depends on the payment method. Clause 12.10 of the offer agreement describes this sum as compensation for the cost of accepting payments, which WB withholds weekly in advance and reconciles against a cost report once a month.
Does the seller pay for the WB loyalty discount
They do not. The WB loyalty discount, SPP in the seller portal, cuts the price for the customer and cuts the WB fee, and leaves the payable amount alone. You can see it in those same 217 sales: the ppvz_kvw_prc field, the fee coefficient, equals the base coefficient minus the loyalty discount in all 217 rows. At a loyalty discount of 30% our store's kVV fell to 1.45%, at 35% it formally went negative, and the sum paid to the seller did not move.
Each dot on the chart is a group of sales with the same loyalty discount. The grey customer line falls from 100% of the seller's price to 62% at a loyalty discount of 35%. The blue payable line sits at 54–55% whatever the discount: the store pays a rate of 42.55% on FBS plus the acquiring fee, and that share does not depend on the loyalty discount. The seller even gains slightly, because the "Sale" column, the one the simplified tax is charged on, comes out smaller.
There is one caveat. Under clause 12.4 of the offer agreement the seller may opt out of the WB discount on their products from the portal, and then the customer pays the full seller's price. But a listing without the loyalty discount loses to its neighbours on price in the storefront, so opting out only makes sense where WB cuts the price below your own floor.
What else Wildberries takes after the commission: logistics, storage, acceptance, penalties
After the fee and the acquiring fee, the report moves on to lines that appear in no commission table at all. In two weeks of our store's detail we counted 16 different grounds, each with its own field. Logistics goes into delivery_rub, storage into storage_fee, penalties into penalty, deductions into deduction. "Reimbursement of transport costs" sits on a separate line in rebill_logistic_cost.
| Detail line (supplier_oper_name · bonus_type_name) | Column of the summary report | For the month |
|---|---|---|
| Sale | Sale / Payable for goods | 6,000,000 ₽ / 3,860,000 ₽ |
| inside the "Sale" line: WB fee and acquiring fee | difference of the columns | −1,900,000 ₽ and −240,000 ₽ |
| Logistics · To the customer on sale | Logistics cost | −536,000 ₽ |
| Logistics · To the customer on cancellation | Logistics cost | −78,000 ₽ |
| Logistics · From the customer on cancellation | Logistics cost | −32,700 ₽ |
| Reimbursement of transport costs / of warehouse handling of goods | Logistics cost | −31,300 ₽ |
| Storage (and "Storage adjustment") | Storage cost | −138,000 ₽ |
| Reimbursement of acceptance costs (paid acceptance) | Paid acceptance cost | −30,000 ₽ |
| Penalty · type of breach in bonus_type_name | Total penalties | −36,000 ₽ |
| Deduction · Jem subscription, review points, ads paid from the balance, loan | Other deductions | −53,300 ₽ |
| Loyalty programme discount compensation, credit for handing over at a pickup point | Top-ups / for reference | 0 ₽ |
| Total payable | Total payable | 2,924,700 ₽ |
Line names as in the WB report line-item detail (finance API); amounts: a mock store turning over 6,000,000 ₽ a month, line shares from real reports
Logistics is the heaviest of them. For a phone case in August 2026 delivery to the customer cost the store 49 ₽ per sale on average. A refused order meant two trips: 55 ₽ "to the customer on cancellation" and 23 ₽ "from the customer on cancellation". At a buyout rate of 70% every sale carries 0.43 of a refused order, and logistics per unit grows from 49 to 82 ₽. How that formula plays out by category we worked through in the article on the buyout rate, and the rates by volume and the warehouse coefficients after 15 August are collected in our breakdown of Wildberries logistics in 2026.
Storage is written off daily for every litre in the warehouse and reaches the report as "Storage" lines with no link to a sale. For our store that is around 0.1 ₽ per litre per day at a warehouse with a coefficient of 100%. Paid inbound acceptance depends on the warehouse coefficient on the day of the supply, and there is more on it in the article on acceptance. Penalties arrive as a "Penalty" line with the type of breach in the bonus_type_name field. For our store the most frequent type is keeping returns at a pickup point for longer than three days, and the full list is in the breakdown of Wildberries penalties for sellers.
The "Deduction" line is the most varied of all. It holds the Jem subscription, charges for review points, advertising if it was paid from the balance, and interest on WB loans. Our store had three lines in August reading "Transfer to the borrower's balance to pay loan interest". In the summary report all of this is glued into the "Other deductions" column, and without the detail there is no way to tell what is inside.
How much Wildberries takes in a month: a store at 6 million ₽, line by line
Add up a month for the store Nordcase, which sells phone cases from a WB warehouse. The seller's price for the month comes to 6,666,700 ₽, the loyalty discount averages 10%, and customers paid 6,000,000 ₽. The shares for logistics, storage, acceptance and penalties are taken from real reports across 30 weeks, which we wrote about in our breakdown of the Wildberries weekly report.
The WB fee after the loyalty discount came to 1,900,000 ₽, which is 31.7% of the customer's money, even though the category rate is 38.5%: the platform handed the difference back to customers as a discount. The acquiring fee took another 240,000 ₽. Logistics at 678,000 ₽ turned out to be the second largest line, storage 138,000 ₽, inbound acceptance 30,000 ₽, penalties 36,000 ₽, other deductions 53,300 ₽. Total payable 2,924,700 ₽, that is 48.7% of what the customers paid. That is exactly what "how much Wildberries takes" means for a real store: 51.3%, not 38.5%.
From there the seller spends the money. Advertising 522,000 ₽ at an ad spend share of 8.7%, cost of goods 1,733,300 ₽, simplified tax on revenue at 6% of sales 360,000 ₽. Net profit for the month 309,400 ₽, which is 5.2% of the customer's money and 4.6% of the seller's price. No single line looks dangerous on its own. That is the peculiar thing about the economics of WB: what eats the seller is not the rate but the sum of ten lines, each calculated by its own rules.
It makes sense to check that sum not in roubles but as shares of sales, week by week. Commission at a healthy store barely moves, whereas logistics across our 30 weeks swung from 9 to 109% of sales in the week a blocked batch came back. On the "Finance" tab in Parus Seller the waterfall from sales down to net profit builds itself out of the weekly reports, and the "Payout check" tab compares every report against the actual payment. The first two months are free with promo code PARUS60: connect your account with an API token and see your own waterfall.
Where to find the commission in the seller portal and how it lands in the report
In the seller portal it sits under Tariffs → Commission, the same table by subject and by model. In the settlement report the commission goes through as the "Wildberries fee" line, and its amount can differ from the rate in the table: promotions and the WB loyalty discount change the base, and on individual lines the fee can even be negative, when the discount compensation exceeds the commission.
Checking the table rate against the report by hand across dozens of vendor codes takes hours, so we pull the commissions over the API and drop them into the cost and price calculation automatically. Where the commission sits among the other columns, and why the payout depends on logistics more than on the rate, is shown in our breakdown of the weekly Wildberries report.
The screenshot shows a store with 4,870,000 ₽ of sales for the month: the WB commission is 876,600 ₽, which is 18% of turnover, and it is only the first step. Below you can see where the rest goes, because logistics and storage ate more than the commission did. First two months free with promo code PARUS60: sign up and connect your seller portal by API key, the key is created by the store owner and revoked in one click.
How to price the commission in
There is one rule: the commission is charged on turnover, not on profit. You sell for 1,000 ₽ at a rate of 40%, the platform takes 400 ₽ straight away, and out of the remaining 600 ₽ you still have to pay logistics, storage, advertising, tax and the cost of goods.
The calculation step by step:
- Take the rate for your own subject and your own model from the table, not the category average: inside Beauty the spread runs from 25.5% to 41.5%.
- Multiply it by the price after your own discount. That is the commission per unit.
- Add logistics both ways adjusted for the buyout rate, storage, advertising per sale and tax.
- Compare the result with the price. What is left is the profit per unit.
We have a free unit economics sheet for this calculation, and the commission goes into a single cell there. Remember that rates move: the table in this article is current as of 26 September 2026, so check it against your seller portal before the season.
FAQ
What is the commission on clothing at Wildberries? From a WB warehouse it averages 41.7%, most subjects pay 43.5%, and outerwear (parkas, down jackets, car coats) pays 33.5%. On FBS add 4.5 points to those figures: shirts and skirts cost 48%.
Which is cheaper, FBO or FBS? On commission it is always FBO: the FBS rate is higher than or equal to it on all 6,552 subjects, and the median gap is 4.5 points. The overall economics of FBS can still come out better thanks to storage in your own warehouse, but that is a calculation per vendor code.
Where can you look up Wildberries commissions by category? In the seller portal under Tariffs → Commission, or in our table above, which is built from the same API.
What is the Wildberries fee and why does it sometimes come with a minus? That is what the settlement report calls the platform's commission. The fee goes negative on lines where WB compensates the seller for part of a promotion discount and the compensation turns out to be larger than the commission.
How often do commissions change? Major revisions happen a few times a year, and spot edits by subject more often. The date of the data is in the first row of our table, and we refresh the file every time the API changes.
Is the commission different for sellers from China? Yes, the API returns separate rates for sellers from China, Turkey, Uzbekistan and the UAE. This table holds only the rates for sellers from Russia.
How much does Wildberries take for a returned item? There is no commission on a return: the fee on a returned sale is reversed. What the seller pays for is the travel. When a customer refuses an order, two logistics lines appear in the report: "to the customer on cancellation" and "from the customer on cancellation". For our store in August 2026 that was 55 and 23 ₽ per unit. Unclaimed goods travelling back to the seller are charged at the warehouse return rate.
How much does Wildberries take for delivery to the customer? It depends on the product's volume and the coefficient of the dispatching warehouse. For a phone case in individual packaging under a litre it is 49 ₽ per sale, averaged across the "to the customer on sale" lines for August 2026. Bulky goods are counted by the litre, and the warehouse coefficient multiplies the base rate.
How much does Wildberries take for storage? The charge runs per litre per day at the warehouse rate. For the store in this article in September 2026 that is 0.108 ₽ per litre per day at a warehouse with a coefficient of 100%, and over the month storage came to 2.3% of sales. The coefficients by warehouse are published under "Tariffs".
How much does a seller pay Wildberries in the end? At the store turning over 6 million ₽ in this breakdown the platform kept 51.3% of the customer's money before the payout. Of that, the fee is 31.7%, the acquiring fee 4%, logistics 11.3%, storage 2.3%, and acceptance, penalties and deductions another 2%. For a different category the share moves with the rate and the weight of the product, so count on your own reports rather than on an average.
What percentage does Wildberries take off the seller's price? For a case at 690 ₽ from a WB warehouse that is a fee of 265.65 ₽, an acquiring fee of 24.84 ₽ and logistics of 49 ₽. Together 339.49 ₽, or 49.2% of the seller's price. Of that, 69 ₽ went back to the customer as the WB loyalty discount, so the platform kept 39.2% for itself. Storage, acceptance, advertising and penalties are not in that figure yet.
