How many products and sellers Wildberries has in 2026

How many products Wildberries has in 2026: about 1.77 billion cards have been created, our sample estimate with a 95% interval of 1.76 to 1.78 billion. Active cards, the ones our catalogue crawler saw live between 29 August and 28 September 2026, number 31.1 million from 244,000 sellers. For a seller this is good news: live competition is 57 times smaller than the total count, and the marketplace is growing faster than ever.

The query "how many products on Wildberries" is typed about 12,300 times a month, "how many sellers on Wildberries" another 770. There is no ready answer: WB publishes its number of customers and pickup points, while assortment figures wander between articles with no source. We counted it ourselves in two ways and show what stands behind each number.

In short: on 6 October 2026 WB has about 1.77 billion created cards, 31.1 million of them active in our snapshot. 61% of all cards were created in 2026, and sellers abroad created almost 70% of those. Our snapshot shows 244,000 sellers with active cards, and WB names 82 million customers a month.

How many products Wildberries has right now

About 1.77 billion cards have been created, and 31.1 million of them are active according to our data. The first number covers everything sellers have ever set up, including items taken off sale. The second is closer to what a customer chooses from in the catalogue, and that is the pool your card competes in.

Every card on WB gets an article number, the nm ID, and the numbers run in sequence. The highest number we found on 6 October 2026 is 1,847,438,142, and that card was created the same day. Not every number has a card behind it, so we checked what share of numbers have a public card file.

Active cards are counted by our catalogue crawler. It walks the WB catalogue category by category in waves and counts a card if it saw the card live within the last 30 days. The snapshot from 29 August to 28 September 2026 holds 31.1 million cards in 7,100 subjects. The crawler does not see every card deep in the search results, so this is a lower bound. We used the same snapshot in the article on free WB analytics.

How we counted Wildberries cards: a sample of 3,130 numbers

We took 3,130 random numbers from 1 to 1,849 million and requested the public card file card.json for each of them from WB servers. The file was found for 3,000 numbers, which is 95.8%. Multiplying that share by the size of the range gives 1.77 billion cards.

The empty numbers are not spread evenly. Almost all of them fall between 600 million and 1 billion, cards from November 2025 to April 2026. In the hundred million from 600 to 700 million a file was found for 59% of numbers, while most other hundreds have it for all 100%.

For the 130 empty numbers we repeated the request on neighbouring servers: 129 were still not found and one did not answer because of a network error. The interval in the table covers only sampling randomness.

A caveat: a card file does not mean the item is on sale right now. It holds no price or stock, and a card without stock stays on the server for years. So 1.77 billion answers "how many cards were created", and 31.1 million answers "how many of them are alive".

How many cards are created on Wildberries each year

About 1.09 billion cards were created in 2026, more than in all previous years combined. In 2025 there were about 380 million, in 2024 about 116 million. We took the year from the create_date field of the card file.

The pace keeps rising. We looked at creation dates of milestone numbers: number 1.5 billion was created on 31 August 2026, 1.6 billion on 16 September, 1.7 billion on 23 September, 1.8 billion on 28 September. A hundred million new numbers now take five to six days, which is 16 to 18 million a day.

468 cards in the sample have no creation date, and all of them have numbers below 490 million, so they were created no later than summer 2025. We gave each of them the year of the nearest dated number: numbers are issued in order, so the error stays within neighbouring months. Years before 2021 are grouped together, as the sample has few of them.

Who creates new cards on Wildberries in 2026

Sellers abroad created almost 70% of the 2026 cards. For each card in the sample we took the seller number from card.json and opened the seller's public profile on WB: trademark, OGRN, company name. 30% of the 2026 cards came from the "Finds from China" storefront (Находки из Китая), another 39% from foreign companies without an OGRN.

In the sample "Finds from China" is nine sellers, and three of them list LLC "Alibaba.com (RU)", an AliExpress agent, in their details. We identified foreign companies this way: the seller profile has no OGRN, OGRNIP, BIN or UNP, and the name is written in Latin script or Chinese characters, most often companies from Shenzhen and Hong Kong. Before 2025 their share was 2%, in 2025 it was 25%.

For a Russian seller this leads to an important conclusion. Most of the growth comes from uploads of foreign catalogues, and they rarely have reviews: at least one review exists for 0.8% of the 2026 cards of foreign companies. Cards of Russian sellers created before 2025 have reviews in 33% of cases. Customers look at photos and reviews, so a card with clear photos and its first reviews beats a hundred empty ones.

How many sellers Wildberries has

According to our data, in September 2026 active cards belonged to 244,000 sellers. Our tax ID (INN) database, which we built from the catalogue, holds 366,832 sellers, 81% of them sole proprietors. WB does not give an official seller count on its page for sellers.

The gap between 244,000 and 367,000 has an explanation. The tax ID database collects every seller we have seen in the catalogue, while the snapshot holds only those with a live card that month. The 3,000-card sample contained 1,800 different sellers. That is a fact about the sample, not an estimate: it cannot honestly be scaled to all WB sellers, because large sellers land in a sample more often than small ones.

A median of three cards shows that a large assortment is not needed to start. On WB a supplier and a seller are the same thing, so the query "how many suppliers on Wildberries" has the same answer. There are about one and a half thousand self-employed sellers in popular results, details in the article on self-employed sellers on WB.

Official Wildberries figures and what they give a seller

On its page for sellers, seller.wildberries.ru, WB names three figures: 82 million customers a month in 11 countries, 96,000 pickup points and 5.4 million m² of warehouses. The number of products and sellers is not there. We checked the page on 6 October 2026.

The last row is official too, but filtered by us: from the commission reference we kept the subjects where at least one product was found. Putting the official figures next to ours, there are about 340 customers a month per seller with active cards. A subject holds about 4,400 active cards on average, but the spread inside niches is huge, so check competition for your own product, as in the article what to sell on WB.

The main practical conclusion: only 13.5% of active cards in our snapshot have reviews. So a card with good photos, a clear description and its first reviews already sits in the upper part of the catalogue. Review replies and ad bids can go to automation: Parus Seller is free for the first two months with promo code PARUS60, connect your store.

Frequently asked questions

How many products does Wildberries have in 2026? About 1.77 billion cards have been created, our estimate from a sample of 3,130 numbers on 6 October 2026. The snapshot of our crawler from 29 August to 28 September has 31.1 million active cards. That is a lower bound: the crawler does not see every card.

How many sellers does Wildberries have? WB gives no official number on its page for sellers. According to our data, in September 2026 active cards belonged to 244,000 sellers, and the tax ID database built from the catalogue holds 366,832 sellers.

How many suppliers does Wildberries have? A supplier on WB is the same as a seller, so the figures are the same: 244,000 with active cards in September 2026 in our snapshot.

How many sellers are there on all marketplaces? We counted only Wildberries. We have no data of our own on other marketplaces, and we do not quote other people's figures without a primary source.

How many cards are created on Wildberries per day? At the end of September 2026 card numbers grew by 16 to 18 million a day: number 1.7 billion was created on 23 September and 1.8 billion already on 28 September. Sellers abroad created almost 70% of the new 2026 cards.